The Broadcast Pioneers of Philadelphia

Steve Ross

From 1997 to the present, Broadcast Pioneers member Steve Ross has been president of "The Good Group, Inc.," a New Jersey media concepts firm. TGG, Inc. specializes in the development of broadcast projects, marketing and advertising strategies, media buying, production, and the creation of custom jingles.

Currently, he serves as co-host, along with former Philadelphia Eagles General Manager, Jim Murray (a member of the Broadcast Pioneers of Philadelphia), of the popular nostalgia radio program, "Remember When" that airs Saturday nights, from 10 pm until midnight, on The Big Talker, 1210,WPHT, in Philadelphia.

Ross is an active voiceover talent and lead character voice of "Rod Weiler, private-eye dog," an animated series on the internet at www.collywood.com.

He's also a freelance writer who's op-ed columns appear frequently in the commentary pages of the Philadelphia Inquirer and other publications, as well. From 2003 through January 2005, he was an on-air personality on 950, WPEN.

From 1993 until 1997, Ross served as Vice President/Creative Director for Jim Murray, Ltd., a sports marketing and public relations firm. Ross was intricately involved with the company's lead account, the McDonald's LPGA Championship, one of only four major tournaments on the LPGA tour. The tournament has the distinction of holding the world record for most money ever raised for charity by a single sporting event. He also served as contributing editor for the official program.

During 1992-93, Ross was part of a comedy morning radio duo, The Dude & Dudess on WMGM-FM, Atlantic City. In just one rating book, the tandem became number one in the market with males 18-49. They were also voted "Best of Atlantic City," by Atlantic City Magazine, as well.

From 1990 to 1992, he was executive producer and co-host of "Keepin' Track," a national radio program devoted to thoroughbred horse racing. Broadcast over the Sun Radio network, the program aired in approximately one hundred markets.

From 1988 until 1990, Ross was Promotion Director and on-air personality at WIOQ-FM, Philadelphia. During his tenure, he developed several successful promotions, including the Q-102 music collection CD, in conjunction with McDonald's Corporation. Proceeds from each album sale benefitted area Ronald McDonald Houses.

From 1985 to 1988, Ross was Director of advertising and promotion at Garden State Park. Shortly thereafter, he assumed similar duties at Philadelphia Park, as well.

During 1982, 1983 and 1984, Ross served as track announcer and race caller at Laurel, Maryland's Freestate Raceway, before becoming Director of Marketing the following year. He previously served as track announcer at Philadelphia's Liberty Bell Park, as well.

Ross has spent more than three decades as a broadcaster on both radio and television. In his native Philadelphia, he has performed as on-air radio talent at WFIL, WIBG, WWDB, WCAU, WXTU, WIP, WYSP and WZZD.

His television background included producing and co-hosting the ground-breaking sports talk program, "Eagles Cheers" televised on Channel 57, Philadelphia. This show was the first confrontational sports telecast anywhere and spawned numerous network imitators. Ross also served as on-camera co-host for "sell-a-thons" to solicit new subscribers to cable's HBO and Cinemax.

During the early 1980's, Ross was "the voice" of Meadowlark Lemon's Buckateers, a hybrid of the legendary Harlem Globetrotters, traveling throughout the world with comedy legends of the basketball court, including Meadowlark Lemon and world famous dribbler, Marquis Haynes.

Ross and his wife, the lovely Karen, a registered nurse, reside in Medford, New Jersey, where they spend countless hours loving life with their two adorable daughters; Alexis who was 12 (in 2008) and Nicole who was 10 (in 2008).

The e-mail address of the Broadcast Pioneers of Philadelphia is pioneers@broadcastpioneers.com